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E-Newsletters: Keep ‘em Coming Back For More
The sad truth of the matter is that many people will come to your store or website and not buy a thing or hire your services. But that doesn’t mean they won’t in the future. As long as they don’t...
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Success Stories: Six Questions with Stephanie Sack, Owner of Vive La Femme
Vive La Femme owner, Stephanie Sack, modeling new merchandise My second Success Stories interview is with Stephanie Sack, owner of Vive La Femme, a clothing store in Chicago which offers the latest...
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How To Write Engaging Copy For Your Website
Expert copy writing has the power to raise your website from average to extraordinary. Strong words will draw in readers, converting them from random visitors to customers. A large part of my business...
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5 Tips for Producing an Industrious Landing Page
Fact: It is easier to grow your business by increasing your conversion rates than by increasing your website traffic. You want to focus on turning the eyes you have into paying customers rather than...
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Out With The Old, In With The New
Think about the last two years. A lot has happened in your business. You probably have new services, new staff members, and new customers. So why do you have the same website copy? You want your...
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The Two Most Important Questions Businesses Need To Answer
There are certain questions that are easy to answer. What’s your name? What’s your website? Where are you located? These questions are my favorite. There is no wrong answer. But then we get into the...
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What Belongs On Your Company Website
Do you have a website? If you are a small business owner, the answer should be YES. In fact, I would argue that you should put more time and money into your website than any printed materials besides...
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